Types and Symptoms

Albinism is a genetic anomaly characterized by little or no pigment in their eyes, skin, or hair.   Not specific to race or ethnicity, it can affect African-Americans, Hispanics, and Asians as much as it does whites. More exactly, albinism is an autosomal recessive trait where melanocytes have diminished or restricted ability to produce melanin—the substance responsible for skin, hair and eye color.Phenotypically, albinism is relatively rare: one person in 17,000 in the U.S.A. is affected. In fact, most children with albinism are born to parents with normal hair and eye color. In some Scandinavian countries, however, it is difficult to tell if a child has albinism because fair hair and eyes are the norm.   A common myth is that by definition people with albinism have red eyes. In fact there are different types of albinism, and the amount of pigment in the eyes varies.The National Organization for Albinism and Hypopigmentation dispels many myths and legends in popular cultu re, â€Å"Although some individuals with albinism have reddish or violet eyes, most have blue eyes. Some have hazel or brown eyes.People with albinism always have problems with vision, and many have low vision. Many are â€Å"legally blind,† but most use their vision for reading, and do not use braille. Some have vision good enough to drive a car.   Vision problems in albinism result from abnormal development of the retina and abnormal patterns of nerve connections between the eye and the brain. It is the presence of these eye problems that defines the diagnosis of albinism.Therefore the main test for albinism is simply an eye exam.   While most people with albinism have very light skin and hair, not all do. Oculocutaneous albinism involves the eyes, hair, and skin. Ocular albinism involves primarily the eyes, while skin and hair may appear similar or slightly lighter than that of other family members.Over the years researchers have used various systems for classifying o culocutaneous albinism. In general, these systems contrasted types of albinism having almost no pigmentation with types having slight pigmentation. In less pigmented types of albinism, hair and skin are cream-colored, and vision is often in the range of 20/200. In types with slight pigmentation, hair appears more yellow or red-tinged, and vision often corrects to 20/60.Early descriptions of albinism called these main categories of albinism â€Å"complete† and â€Å"incomplete† albinism. Later researchers used a test that involved plucking a hair root, and seeing if it would make pigment in a test tube. This test separated â€Å"ty-neg† (no pigment) from â€Å"ty-pos† (some pigment). Further research showed that this test was inconsistent, and added little information to the clinical exam.†

Diversification Strategy Essay

The Videocon group’s core areas of business are consumer electronics and home appliances. They have recently diversified into areas such as DTH, power, oil exploration and telecommunication. Consumer electronics In India the group sells consumer products like colour televisions, washing machines, air conditioners, refrigerators, microwave ovens and many other home appliances, through a multi-brand strategy with the largest sales and service network in India.[4]   Mobile phones In November 2009, Videocon launched its new line of mobile phones.[5] Videocon has ever since launched a number of innovative handsets ranging from basic color FM phones to high-end Android devices. And in February 2011, Videocon Mobile Phones launched the revolutionary concept of ZERO paise per second with pre-bundled SIM cards of Videocon mobile services along with 7 of its handset models. Colour picture tube glass Videocon is one of the largest CRT glass manufacturers in the world, operating in Mexico, Italy, Poland and China. Oil and gas An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day.[6] DTH Main article: Videocon d2h In 2009, Videocon launched its DTH product, called ‘d2h’. As a pioneering offer in the Indian DTH market, Videocon offered LCD & TVs with built-in DTH satellite receiver with sizes 19†³ to 42†³. This concept in the DTH service is relatively new in the presence of other players like ZEE TV’s Dishtv, Tata Sky, Air tel Digital TV and Reliance’s BIG TV providing only the set top box. Telecommunication Videocon Telecommunications Limited has license for mobile service operations across India. It launched its services on 7 April 2010 in Mumbai. Acquisition of Thomson SA Videocon through its Wholly Owned Offshore Subsidiary acquired the Color Picture Tube (CPT) businesses from Thomson S.A having manufacturing facilities in Poland, Italy, Mexico and China along with support research and development facilities. Acquisition rationale The acquisition came at a time when Thomson was facing a fall in demand in developed markets for television with CPTs and was moving more towards Flat-screen and Plasma Television. However, Videocon saw an opportunity in the emerging countries for CPTs and hence pursued with the acquisition. Besides, the acquisition gave Videocon, the access to advanced technology giving the company control over an R&D facility in Agnani, Italy. The major reasons behind this acquisition were:[7] Cost cutting – Videocon was better positioned to shift the activities to low-cost locations and also it could integrate the operations with the glass panel facility in India with the CPT manufacturing facilities acquired from Thomson S.A. Videocon wanted to leverage its position in the existing parts of the business and this acquisition would give it a strong negotiation position and could reduce impact of glass pricing volatility. Videocon could also reduce the costs by upgrading and improving the existing production lines. Vertical Integration – The acquisition helped Videocon in vertically integrating its existing glass-shell business where it had been enjoying substantially high margins.[8] Videocon’s glass division had the largest glass shell plant in a single location. This gave the company an unrivaled advantage in terms of economies of scale and a leadership position in the glass shell industry. The acquisition also gave Videocon a ready-market for its glass business and it was part of Videocon’s long-term strategy to have a global vertically-integrated manufacturing facility. Rationalization of Product Profile – Videocon modified its product profile to cater to the changing market needs like moving away from very large size picture tubes to smaller ones.[9] Apart from the overall strategy Videocon also had a plan on the technological front. It wanted to improve the setup for the production line and line speed post-merger. Its focus was to increase sales while reducing the costs and thereby improving the productivity of the existing line. The company also wanted to foray in a big way into LCD panels back-end assembly . On the sales front the company wanted to leverage on the existing clients of Thomson and build relation as a preferred supplier to maximise sales. Also, Videocon could benefit from OEM CTV business with the help of Videocon’s CTV division, invest for new models and introduction of new technologies.[10] Thomson’s perspective In 2004 Thomson planned entry into the high-growth digital media and technology business. Also, Thomson wanted to exit consumer and electronics businesses as they were incurring significant losses. After sale of its TV business to Chinese group TCL, and Tubes to Videocon, Thomson divested from the audio/video accessories business which was the last unit of its consumer electronics business. The need to divest are quite evident from the losses that it incurred in these businesses particularly that the unit that it sold off to Videocon, the Optical Modules activity, and the Audio/Video & Accessories businesses which totalled around â‚ ¬749 million for 2005. Moreover Thomson had done some acquisitions that were in line with boosting their revenues in the following years. [11] Other competitors for the acquisition When Videocon entered the race for the colour picture tubes manufacturing capacity of Thomson SA in November 2004, there were 16 other bidders. Videocon stood slim chances given the fact that it had to battle it out with players like LG, Philips, Samsung and Matsushita, Daewoo and several Chinese manufacturers but finally managed to close the deal. The deal catapulted Videocon into the No. 3 slot in the global pecking order for CPTs. An official of Videocon said on the deal â€Å"The word is out in the world that India and Indian companies are not just a good bet by themselves, but also a hedge against China.â€Å" [12] Pre-merger scenario analysis CPT industry is affected by many competitive factors such as change in the consumer preferences, the product offer strategy of retailers, the progress made by alternative technology manufacturers, capacity adjustment facility of competitors etc. Based on all of these factors there were two scenarios that emerged from the 2005 budget of Videocon. The first scenario is a conservative one. It mainly assumes Price pressures similar to those in the past(-8 to -12%),capacity reduction over a period of two years, a gradual shift to newer technologies like True Flat and good amount of growth for LCD makers. The second scenario is a more aggressive one in term of trends predicted. It assumes that the switch to TrueFlat would be faster, more overcapacity, more competition from LCD manufacturers and rising price strategy pressures in general. The second scenario obviously requires an industrial strategy which is more adapted to the environment. However even if the second scenario arises,Videocon believes there is an opportunity in the CRT business. Though it is very obvious that in the developed markets of the western world the demand is shifting towards the flat panel side(FPD it is expected to contribute 70% of TV market in these regions),in the emerging markets like BRIC CRT still holds fort. CRT holds a dominant 70% share in these markets. When translated into number of units the demand is more than 100 million units. As Videocon is primarily based in these countries, it hopes to harness the value of the Thomson acquisition in the coming years.[citation needed] [edit] Post merger situation (2008) Videocon has not been able to turn the plant around in Italy still. However it is getting support from the local government(which want to prevent job cuts) in form of grants. The government is in fact trying to set up a Greenfield venture in form of a LCD manufacturing facility in partnership with Videocon. The banks are also supporting Videocon and with help from all these quarters Videocon expects to turn around the plant in Italy.[13] The Thomson plant has not turned around in Mexico as well and in fact production has been reduced over there.In Poland,the situation is more promising and Videocon hopes that plant over there will get in black in the very near future.[14] However the surprise has been in the Chinese market .Despite facing a highly competitive market Videocon has managed to turn a plant around while the other is on its way. In China Videocon is adopting a different strategy for manufacturing CTVs as the local players dominate the market .It plans to supply these players by taking advantage of low-cost nature of mainland(the number targeted by it about 6 million CPTs).[15] [edit] Thomson’s exit from Videocon Thomson is looking to sell out its stake in Videocon (a 10 percent stake via GDRs) and in most likelihood it would be bought by Videocon itself. Thomson would be exiting at a loss as it had acquired the stake at around Rs 400 per share (approximately equal to $10 per share).The deal is expected to happen at current market prices. Videocon’s GDR is currently traded at around $5.06 on the Luxembourg Stock Exchange. On the Bombay stock exchange its trading around INR150 against the 52 week high of INR868 in Jan 2008. Another point to be noted is that this won’t attract the market regulator’s â€Å"creeping acquisition† norm which comes into force once they acquire more than 5% stake,as the deal would be an overseas. [16]

Marketing Plan for Chic Nails, Inc Essay Example | Topics and Well Written Essays - 2750 words

Marketing Plan for Chic Nails, Inc - Essay Example This nail polish is temperature-sensitive and has chemical components that react with heat and cold, resulting in identified colors: black means tense; gray means nervous; amber means mixed emotions; green means envious; blue-green means somewhat relaxed; blue means at ease; dark blue means very happy; white means frustrated; bronze means restless; pink means uncertain; yellow means imaginative; orange means optimistic; red means angry & purple means clarity. Chic Nails, Inc. distributes its products through its main branch and through varied retail outlets within Rome and Italy. It targets to penetrate international market within two years from the date of commercial launch in Italy. Rome’s population is predominantly female, the majority of which belongs to the 40 to 64 and 25 to 39 age brackets (Population Demographics in Rome GA. 2008). These women are Chic Nail Inc.’s target population, including the younger ones belonging to the 13 to 18 age bracket. The following are the characteristics of the target market: Chic Nails, Inc. is a start-up company that manufactures and distributes nail care products. It offers the standard line of nail polish hues, offering a total of 85 different colors in the market. However, its flagship product is the Mood Swings Collection, a nail polish type that is actually clear in color, but changes alongside the owner’s moods. This is done thru the incorporation of certain chemicals into the lacquer, which makes it sensitive to the temperature of the person wearing it. There is a particular color assignment to every â€Å"mood†, which in turn, corresponds to a temperature degree, usually signifying a change in the owner’s moods. The Mood Swings collection is a relatively new product of its kind. Due to the new mix in the chemical components of the product, the production cost is also relatively much higher than the standard collection, thus making it also priced higher than the rest of the competitors in the market.

Politics of interdependence Essay Example | Topics and Well Written Essays - 1750 words

Politics of interdependence - Essay Example Euro constitution voting had shown the same reaction as three major European states: France, Belgium and Netherlands voted against Euro constitution. Analysis shows that such a response was resulted by geopolitical changes in Eastern Europe as in the year of 2004 Moldova, Ukraine and Georgia proclaimed their decision to enter European Union in the nearest future. These three countries have developing economies with high economical growth rate of 8-12% which is one of the key economical factors for entering the EU, where economical growth is very moderate (approx. 2-5%). Membership in the European Union will mean remarkable growth of investments, free trade with Europe and economical stability. But the benefits of the EU from the membership of these countries are questioned. The year of 2004 was one of the most difficult, as EU was enlarged by Poland, Czech republic, Slovakia, Baltic states. Besides, negotiations about future membership of Romania and Bulgaria provoke a lot of fear in eyes of European conservatives. Debates about possible membership of Turkey in the European Union have been continuing for nearly forty years, as there are a lot of obstacles for Turkey to enter the European Union even in the new century. ... Besides, there exists a vivid contrast between relatively developed coastline regions with tourist infrastructure and remote inland mountainous rural areas with extensive undeveloped agriculture. Even though that Turkey began to show economical progress starting since middle 1990's and had tamed high inflation rate, a lot of economical problems remain to be unsolved. Another very important obstacles are cultural and religious difference with traditional European and Western values, supplemented by constant instability in the neighboring states : Iraq, Iran and Balkans. Muslim Turks who posses different cultural and religious values find passive opposition and rejection in today's Europe, which became multi-cultural and multi-national in relatively short period of time in 1990's after the collapse of Pro-Soviet bloc of Warsaw Pact members and growing instability in North Africa (Libya, Morocco and Algeria) and Middle East. Immigrants, who occupied the major low qualification jobs started to be stereotyped, and it's even used in today's official press: "It was as depressing as it was predictable that this first spasm in response to the treaty's rejection in France and the Netherlands would be succeeded by calls for a halt to the Union's expansion. If French voters were living in fear of losing their livelihoods to Polish plumbers and the impeccably liberal Dutch were running scared of Islam, how could politicians contemplate a new influx of Croatian electricians and Turkish carpenters" 1 Perhaps, it would be incorrect to reject and deny all positive changes in Turkey and deny its role in the international trade and trade with countries of the European Union, but at the

The impact of the boxer rebellion Research Paper

The impact of the boxer rebellion - Research Paper Example Their main intention was to end the honors given to foreigners by the Ch’ing Dynasty and was later joined by Empress Dowager and other local municipalities. It was unfortunate that the people whom the Boxers’ fought treated the Chinese citizens like the second class citizens in their own land. The Boxers opted to destroy the properties of the foreigners since apart from being the richest people in the town were given lots of freedom by the dynasty. The uprising became very prevalent and spread all over China and it prompted them to start confronting Christians and non-Chinese at around 1900. Anyone who tried to take relief to that country particularly the international reliefs was attacked by the Boxers in the pretense that foreigners wanted a return of the emperor (Thompson 2-6). This writing analyses some of the impacts of Boxer rebellion. Although the Boxer rebellion did not succeed in their mission, it should be noted that they did a lot to stir up China’s na tionwide pride. The Boxers could not fight all the foreign powers because they angered almost all the foreign powers that were more superior to the boxers such as the Allied Expedition. The boxers defeat was also contributed by the fact that they were disorganized and therefore could not fight for their country and defend it properly. The Boxers only believed in rituals and martial arts which could not help them fight against the superior weapons. Boxers also did not have popular backing from within China and this too made them fail at long last (Thompson 2-6). The Boxers had very serious impacts politically on China especially as far as violation of the national right is concerned. The internal administration and security as well as the national defense were greatly weakened and stunned particularly the demands and the actions of the Boxers. The rebellion which was ended by signing of treaty made most of the Chinese people to have problem with their government (Joseph 43-47). The Q ing Empire continued to rule China since the dynasty was not very much affected by the rebels and even the foreign troops. Even the internal administration did not have power to control the Boxers and therefore they used that as justification to return to power. It was also not possible to fight against the foreigners do to the existing Qing court and this prompted the need to have institutional reforms. The government found it very necessary to come up with reforms that could help it in fighting foreign countries and this led to the begging of reform institutions after a long time of promise by the empire. The government generally had very little control over the provinces and her people at large and this made it very much unlikely to come up with reforms (Joseph 43-47). Socially and economically, China was very much affected such as the evolution of anti-Machu feelings. There was public outcry from everywhere in China when the administration levied more taxes on her people as a wa y of paying for hefty security. There was also a lot of corruption within the governments amid high taxes and this made the public to think that China could only be salvaged via revolution but not reforms (Bickers 115-120). Public were also irritated by the fact that the government could not defend their land from the foreign forces and these series of blames led to the fall of Qing reign. The fall of the regime was stirred

Education and Parental Involvement Essay Example | Topics and Well Written Essays - 750 words

Education and Parental Involvement - Essay Example The crucial stakeholders in the process include teachers and parents among others though the mentioned are the most crucial in educating the children. This is because this two are the most involved in the education process. It might be perceived that it is the teachers are solely the ones having a significant impact in a child’s education. This is misconstrued, since parents are the first teachers for a child. They also spend a considerable amount of time with them naturally making them Principle figures in the education process. Various factors influence the input of guardians and instructors in the education process. In the articles, one if the most prominent factor is social class. This is because this factor influences the situations in which the child faces in their quest to be educated. According to Rodriguez, cultural background is also significant since education is influenced significantly overtly or indirectly with culture. Economic classes are also prominent in this process. All this factors come into play when an immigrant child attempts to learn in a foreign environment. This is because the learning process is not only alien to the learner, but also to the guardians. Rose, who shows the significance of alienation of these parties to the process, reiterates this fact. This is because there are numerous limitations in the understanding and participation of the parents in ensuring the success of a child in school. Although learning is a crucial requirement in the modern society, there are various limitations that immigrant parents face, in their involvement, in the edification process of their children. Based on the articles, when a family immigrates, they are exposed to a new environment. This will mean that the family will have to adapt to the new scenario. This will mean that both parents and child will have to readjust themselves to the new education system. This is because the new system will be centered on the cultural inclinations of the new environment (Rodriguez, p3). This will lead to alienation of the student and the parent from the education process. This will result in the parent not being in a position of extending assistance to the Child’s schoolwork. This is because the situation will expose the child and parent to cultural extremes. This will lead to conflicting influences in their education since the transition process will be challenging for them. This will be an impediment for the parent to participate in the education process of their children. In addition, due to the differences, the child will cut themselves mentally from the parents. This is because the parents due to the environment will lose their relevance in the learning process. The child will create a perception that the parents are incapable of being of any assistance in this scenario. This will result in the child becoming autonomous in their learning, in that they will do their homework and other learning activities without parental involvement, hence shutting out parents. The child will be embarrassed of their parents’ illiteracy hence they will attempt for any form of guidance education wise. The child may constantly want to reiterate to parents on their lack of education (Rodriguez, p4). According to Rose, Immigrant parents will also not comprehend the procedures and terms used in the education

The Rhetoric of Pork Essay Example | Topics and Well Written Essays - 1000 words

The Rhetoric of Pork - Essay Example Then he proposes some opinions and arguments to clarify making the avoidance from pork-consumption a commandment – they consume and stagger in smut, their flesh transmits disease – then enlightens why they mustn’t fulfill the logic. If there is a dire necessity, other farm animals will consume feces, moreover all undercooked meats have the possibility for scattering disease. The clarification he puts forth takes a methodology that has more to do with the economics and the assets needed to raise pigs for getting meat. Beasts that have ruminating bellies do quite fine with ingesting hard plants and grasses that human cannot consume, whereas pigs have bellies that resemble more with human beings and need to stake in the same food source. Pigs also need shadow or some exterior method of cooling their bodies, which is the reason they are observed to lurch in filth. Even the space is not well-matched for raising pigs, particularly with developing human inhabitants. Pig s flourish better in dense forests; whereas the needs of more human population causes woodlands to be wiped off to make room for harvesting fields. The area then starts to look more like a desert, plus it gets pricier to raise swine since their necessities are tougher to provide. In brief, Harris’ concept is that the prohibition of pigs arises out of the unwieldiness of nurturing them. It is very unlike the commonly supposed and argued cultural characteristic of not eating pigs. Jewish community in the United States, for instance, has no environmental need to keep abstinence from eating pork since the meat is supplied figuratively on a shoestring and American people on the whole are also not contending with pork for particular diets. Arguments of Mary Douglas Douglas proposed that food proscriptions sanctioned by religion as cited in Deuteronomy and Leviticus are amongst the resources by which particular groups uphold their preservations and exclusiveness, therefore providing them a robust identity or social emblems.  More tangibly, when a person declares his association with a certain group that he/she respects as his self-enclosed universe and outside whose boundaries he sees risk, menace, and hostility, he concurrently summons—openly or covertly—the many emblems of his social identity. There must be compactness between outrages that will make complete sense of all specific limitations. These prohibitions contaminate the individual, so by not consuming the vile animals, one can be clean or 'Holy', so these eating guidelines one way or another demonstrate holiness. Holiness is extensiveness, harmony, amalgamation, excellence. Holiness connotes protecting discrete classes of design. It includes specific definition, discernment and direction. The animals presented in sacrifice must be without imperfection, just like females must be cleaned after giving birth, so must the lepers be parted and ceremonially cleaned.  For instance, in the t ime of Leviticus, filthy lifestyles of a warrior prohibited him from combating. Animals that are hoofed and chew cud (sheep, cattle, goat, etc.) are  farm  animals used by the early Hebrews, therefore they are the appropriate food of these folks and a fragment of the social command. These are the means of support of the Israelites, so they are deliberated pure. The pig is also vile since it does not produce milk like cattle, yarn or hide like sheep so there is

Organizational Behavior - Leading and Motivating Iranian Employees Essay

Organizational Behavior - Leading and Motivating Iranian Employees - Essay Example Rial has depreciated significantly hence first raw materials are more expensive to purchase and the customers expect no changes in price and quality of final products. If you charge them more they will go to your competitors. If you don’t charge them more for your expenses, you will not earn your overheads and the company will go bankrupt. Beside sanction there are internal and external factors that affect Dorna Company and its employees. This paper will discuss why money in Iran is the most important incentive and motivator for workers, if there are any other factors that motivate an Iranian worker and how can we lead them in order to achieve organizational goals. Salary is one of the main factors that motivate employees’ performance in an organization. While in other countries like Switzerland, employees tend to also care for other criteria in a job aside from money - vacations (Keller) and days-of etc.higher positions (Staff), etc - for Iranian employees it with easy to get motivated once salary is raised or rewarded by more money as a bonus or commission. But imagine if this system goes on each time a manager wants to motivate his employees or encourage them to do a task. Dorna is a printing company, which has been running for 35 years. Dorna became one of the most famous and reliable printing companies in Tehran and its success was derived from two main factors. First the use of up-to-date high technology equipment imported from Germany, plus the well trained team of staff who was sent to Europe to get their education and certificates in the printing field. These last years because of sanction (Denis Balibouse) and limitations in importing and exporting, the company faced some new problems. Workers are not motivated anymore. The first raw material for printing machines is not available as before, therefore the company is unable to perform a routine. The prices are not as cheap as the period before the sanctions since the Iranian Rial has depreciated

Advertising- the seven sins of memory Essay Example for Free

Advertising- the seven sins of memory Essay INTRODUCTION As if effective marketing communication were not hard enough to achieve, even if we succeed in getting our message attended to and processed, and a positive intention formed, the very nature of memory may step in and upset everything. Memory distortion and plain old forgetting are unfortunate facts of life. The important question, however, is: can we do anything about it? As with most things, if we are to have any hope of dealing with memory problems and their impact upon advertising and other marketing communications, we must first understand what is going on. In this paper we will be looking at what Daniel Schacter (2001) has called the seven sins of memory: transcience, absent-mindedness, blocking, misattribution, suggestibility, bias and persistence. Most of what Schacter is dealing with involves declarative memory and not procedural memory, and as a result is highly dependent upon activity in the hippocampus. Although other brain structures are involved in mediating declarative memory, the hippocampus is critical, especially for tasks emphasising the representational as opposed to temporal properties of declarative memory. The hippocampus is always active in encoding new information for declarative memory. Nondeclarative emotional memory is also involved here, especially in the cases of bias and persistence, which means activity in the amygdala as well. There is compelling evidence that the amygdala is critical to emotional learning and memory (cf. Griffiths 1997). Imperfections in memory have obvious implications for the successful processing of advertising. Even if a positive intention is formed as a result of exposure to an advert, if a memory malfunction interferes with that intention, the advertising will be ineffective. The problems associated with these seven sins of memory, and what advertisers can do about it, are discussed below. THE SIN OF TRANSIENCE Forgetting that naturally occurs over time may be thought of as transcience. While the memory of what one did yesterday may be all but perfect, over time those memories tend to become more a generic description of what one expects to happen under those circumstances rather than what actually did happen. †¢Advertising implication: The sin of transience implies that what people recall from advertising is much more likely to reflect a generic description of what is expected about a brand rather than the specific benefits that are part of the message. This has clear implications for interpreting recall measures of advertising messages. But, more importantly, it also suggests that the specific content of marketing communication should be consistent with, or carefully integrated with, prior understandings of the brand. A recent advert for Reynolds Wrap illustrates this can be done with a headline Sticky Foods Wont Stic spelled out in cheese on a pan of lasagne, with a portion cut out of the corner cutting off the last letter of stick, revealing the aluminium foil, clean, beneath. Transcience increases with age. While older adults those over 50 years of age have the same ability to remember in the short term as younger people, over time, memory of specific detail deteriorates more rap idly. As a result, older adults tend to rely upon a general sense of knowing rather than specific recall. The problem of memory transience can be mediated by more elaborative encoding, essentially by stimulating the lower left frontal cortex. One popular way of trying to encourage more elaborate encoding is by using visual imagery mnemonics to facilitate memory. In fact, this idea goes back to the early Greeks. Unfortunately for marketing communication, not only does using visual mnemonics require a great deal of concentration and effort (and there is no easy way to encourage such effort), but for most people there is really very little evidence of general memory improvement using such techniques. †¢Advertising implication: However, one way to encourage more elaborative encoding to help reduce transcience is to relate information the target audience is interested in remembering with something they already know. In advertising, this could be encouraged with questions in the copy to stimulate elaboration: for example, in a recent advert for the Dodge Caravan with the headline What Idiot Coined the Phrase Stay at Home Mom? THE SIN OF ABSENT-MINDEDNESS When one fails to pay proper attention to something and as a result does not encode it properly, or when the information is actually in memory, but overlooked when needed to be retrieved, one experiences the sin of absent-mindedness. Absent-mindedness manifests itself both in failing to  remember past experiences as well as in failing to remember to do something in the future. Both, of course, can prove troublesome for marketing communication. Also, the fact that absentmindedness is more likely for routine experiences that do not in and of themselves require elaborative encoding (e.g. exposure to advertising) adds to the problem. Unfortunately, routine behaviour (which certainly includes such things as reading magazines and watching television) is associated with low levels of prefrontal cortex activity in the left inferior area, which makes it difficult to form vivid memories. Such automatic or superficial levels of encoding can also lead to something known as change blindness (Si mons Levin 1998), where people fail to detect changes over time, because of an inability to recall details. This has obvious implications for the introduction of new benefits over time in advertising campaigns, or for repositioning. Memories for past experiences may be classified as either recollections or familiarity. Recalling specific details from memory (e.g. remembering specific benefit claims from an advert) is defined as recollection. Familiarity is when one has a sense of simply being aware of something without recalling specific details (e.g. remembering seeing an advert, but not particular content). This difference is important, because when there is divided attention during exposure, there is a significant effect upon recollection, but little or no effect upon familiarity (cf. studies by Craik et al. 1996). †¢Advertising implication: Because one is more likely to pay partial attention rather than full attention to advertising, familiarity with advertising is more likely than recollection of specifics from the advertisement. This underscores the importance of maintaining a consistent look and feel over time (Percy et al. 2001), encouraging familiarity, and utilising imagery that will elicit a positive benefit (associated with the brand) even at low or even sub-cognitive levels of attention. Additionally, too much exposure, especially massed exposure, could lead to lower levels of specific recollection (as we understand from as long ago as Ebbinghaus 1885). Spaced exposures generally result in better memory, a finding demonstrated in Strongs simulations (1974) of various media schedules based upon Zielskes work, and more recently in fMRI studies conducted by Wagner et al. (1998). Remembering to do something in the future (e.g. buying an advertised brand the next time you are shopping) is described by psychologists as  prospective memory. Einstein and McDaniel (1990, 1997 with Shaw) have offered a useful way of looking at this idea of prospective memory, distinguishing between what they call event-based prospective memory, where we want to remember to do something at a specific event, and time-based prospective memory, when one wishes to remember to do something at a specific time in the future. An example of event-based prospective memory would be wanting to buy a new brand the next time you are at the store. An example of time-based prospective memory would be making sure you are home at 3p.m. to meet the delivery man. Why people experience prospective memory failure is that they are usually so preoccupied with other things in their lives that when the event occurs, or the time arrives when it is necessary to remember to do something, the correct associations in memory are not activated. †¢Advertising implication: Prospective memory failure may be minimised in advertising by using distinctive cues that are unlikely to be associated with other long-term memories (especially for competitive brands). It is important to establish links in memory with the appropriate category need in such a way that when a purchase or usage occasion occurs, it will trigger a memory of the intention to act. This is especially true for recognition-driven brand awareness, which means for most package goods products. In the store point-of-purchase material as well as packaging must be both sufficiently informative to trigger the stored memory of an intention to buy, and be distinctive enough to minimise confusion with other brand memories. Shoppers are almost always in a hurry and preoccupied with other things when they are in a store, and this may get in the way of attending to the appropriate prospective memory cue. This is just the sort of thing that goes on when a salesman creates a distraction, hoping you will forget all about your initial good intentions not to be influenced by his pitch, as we know from the literature on compliant behaviour (cf. Cialdini 2001). THE SIN OF BLOCKING We are all familiar with the sin of blocking, that all-too-familiar experience of recognising someone but not being able to remember their name. According to Schacter (2001), blocking is not the same thing as absent-mindedness or transience. In the case of blocking, the memory has been encoded and stored, unlike absent-mindedness. In fact, an appropriate  retrieval cue could be in place, but the association is just not made. Unlike transience, with blocking, the information is still in memory, but remains just out of reach when required. Because blocking generally occurs when trying to remember names, it potentially can be a problem for brand names. Blocking seems to originate in the left temporal pole, where there is a breakdown in the link made between the characteristics associated with something and the name by which it is known. The reason people often have trouble remembering someones name is that a persons name tends to be isolated in memory from any conceptual knowledge about that person and, as a result, difficult to retrieve. Most models of name retrieval hold that activation of phonological representations in memory occur only after activation of conceptual and visual representations. This is why it is easier to recall something about a person than to recall their name. It is also what can lead to remembering something about a product without being able to recall the brand name. Interestingly, names that are most likely to be blocked are familiar ones which have not recently been encountered (Burke et al. 1991. †¢Advertising implication: Brand names that are not well integrated or related to obvious associations with category need will be highly susceptible to blocking. If there are no logical and immediate links in memory between a brand name and the category need, there is the risk of occasional blocking. Arbitrary or more abstract brand names will be blocked more often than descriptive brand names, even when those names are equally familiar to people (cf. Brdant Valentine 1998). Brand names such as Vitalegs (a herbal gel that relieves tired legs) and Soft Scrub (a cleanser that enables you to clean without harsh scratching) illustrate good descriptive brand names that are less likely to be susceptible to blocking. To minimise blocking, it is necessary to suppress the retrieval of recently encountered information that is related to a recall cue so that the mind is not cluttered with irrelevancies that could interfere with the desired memory. †¢Advertising implication: When a brand possesses identical or similar benefits as the leading brand in its category, it will be that much harder to build an association for those benefits with the brand because of learned interference from advertising for the leading brand. This again suggests the need to have copy (and packaging as well as other marketing communication) unique to a brand in order to avoid multiple connections in  memory that could minimise or override the desired brand-related memory. Certain retrieval inhibitions that lead to blocking can be released if we encounter a sufficiently powerful cue (e.g. nondeclarative emotional memories) that helps us re-experience something in the same way in which it was initially experienced. Appropriate triggers in advertising or other marketing communication that elicit the correct emotional memories may help overcome retrieval inhibitions, and release positive memories for a brand. A wonderful advert for Nestls Toll House chocolate chips showing a mother with a pan of chocolate chip cookies fresh out of the oven with a little girl looking on in anticipation perfectly illustrates this point. THE SIN OF MISATTRIBUTION If one correctly remembers something learned, but attributes it to the wrong source, this is misattribution. Often referred to as unconscioustransference, it causes real problems with eyewitness identification. The problem stems from a strong sense of general familiarity, coupled with an absence of specific recollection. While the consequences of misattribution in advertising are obviously not as serious as they are with eyewitness identification, it can nevertheless cause marketers real problems. †¢Advertising implication: Avoiding misattribution requires more than simply retrieving appropriate benefits from memory. The benefit must be linked together in memory in such a way that you make the correct association of the brand with its benefit claim. This linking process is known as memory binding. All of the important brandbenefit associations in advertising must be bound together by the receiver into a unifying whole at the time of encoding. When advertising for different brands is visually or verbally similar, this memory binding is unlikely to occur, leading to memory conjunction error. Memory conjunction errors occur because people misattribute strong familiarity with similar (even if not identical) things from more than one source as coming from a single source; brand advertising in our case. Interestingly, a strong visualverbal congruence can help minimise misattribution (cf. Schacter et al. 1999). A recent series of adverts for Good Humor-Breyers uses the exact format and headline (Less fat, fewer calories, no guilt) for three brands: Popsicle, Breyers and Klondike. This would seem to almost encourage misattribution. THE SIN OF SUGGESTIBILITY Suggestibility in memory occurs because one tends to include information that has been learned from an outside source as something personally experienced. This information may come from any external source, including advertising or other marketing communication. While suggestibility is similar to the sin of misattribution, misattribution does not require suggestions from outside sources. But when the two combine, it is quite possible for us to develop memories of something which in fact never occurred. †¢Advertising implication: Interestingly, while suggestibility may be a sin of memory, in the world of marketing communication this sin may often become a blessing. For example, suggestive questions may produce memory distortions by creating source memory problems. As a result, advertising that utilises questions that remind people of a favourable brand association could occasion a memory for that positive experience, even if it never occurred, e.g.: Remember how easy it is to remove those nasty stains when you use our brand? Schacter has suggested that if you embellish a fake memory with vivid mental images it should make it look and feel like a true memory. This is based upon work done by Hyman and Pentland (1996) in successfully creating false childhood memories via suggestion, simply by asking subjects about things that never occurred. One of the important conclusions they drew from their work is that these false memories produce vivid visual images. †¢Advertising implication: The application to advertising is obvious. If a suggested favourable experience with a brand is reinforced with a strong visual image of such an experience, it should help seed a memory of a positive experience. In an extension of these ideas, we know that one of the best ways to elicit early childhood memories is to ask someone to visualise themselves as children. While there is no evidence that anyone can remember anything much earlier than about two years of age, because the areas of the brain needed for episodic memory are not fully mature until that age, with suggestive visualisation techniques one can create false memories for events going back almost to birth (cf. Spanos et al. 1999). The key here, as in all suggestibility, is expectancy. If one is instructed to expect something, and it seems plausible, it is possible to create rather strong false memories. †¢Advertising implication: It is very difficult to  suggest a false memory for something that runs counter to a recent or strong existing memory. If you dont like a brand, advertising is not likely to create a false memory that you do; nor should you try. But if a brand is one of a set of brands used by the receiver, it is certainly possible to suggest more positive experiences with that brand. And if it is a brand they have not used, if the advertising can relate it to a posit ive experience from childhood, it is quite possible to suggest positive memories for the benefit, and then link it to the brand. THE SIN OF BIAS The sin of bias reflects how current understandings, beliefs and feelings have the ability to distort how one interprets new experiences and the memory of them. Biases that are associated with memory of past experiences will greatly influence how one perceives and understands new information or situations. Schacter talks about five major types of bias: consistency, change, hindsight, egocentric and stereotypical biases. Gazzaniga (1998) has identified something in the left brain that he calls an interpreter that continuously draws upon peoples experiences and understanding of things in order to provide some stability to their psychological world. This would seem to be the neurological source of biases, and utilises such things as inferences, rationalisations and generalisations in relating the past with the present, enabling people to justify their present attitudes with past experiences and feelings. The left brain interpreter, however, is mediated by systems in the right brain that are more attuned to actual representations of what is going on in the world around us. Consistency and change bias Consistency bias reflects a tendency to behave (or believe) today in a fashion consistent with how one remembers similar previous experiences. When this happens, current experiences and feelings are filtered through and made to match memories of those past experiences and feelings. Because memories are not exact, people tend to infer their past beliefs, attitudes and feelings from what they are experiencing today. †¢Advertising implication: This suggests that for people who hold current positive attitudes toward a brand, advertising could imply they are of long standing. For brand switchers who include a particular brand in their purchase set, advertising  could imply a long standing preference for that brand: You know you have always liked this brand, why not buy more? Something similar occurs with change bias, where one remembers something being worse than it actually was, making what they feel now an improvement by comparison. Both consistency and change bias can occur beca use they help reduce cognitive dissonance, even when someone is not really aware of the source of the inconsistency they are trying to manage (Lieberman et al. 2000). Hindsight bias Hindsight bias is that familiar feeling that one has always known something would happen after becoming aware of the outcome. One is reconstructing the past to make it consistent with the present. The key here seems to be an activation of general knowledge. The new information is integrated with other general knowledge in semantic memory, and is not distinguished as such in making judgements. There is evidence that this selective recall is a function of the general knowledge that influences perception and comprehension, and a vulnerability to misattribution. †¢Advertising implication: Hindsight bias would seem to indicate that when exposed to advertising or other marketing communication one will recall benefit claims that are not actually made, but which would have been expected to be there because of the claims that actually were made. Work by Carli (1999) tends to support this idea. Recent adverts for Infusium 23 set up a beforeafter case, but leave out the before picture, wit h the headline You really think I would let them publish the before picture? This clever execution encourages hindsight bias as you imagine the before hair problem. Egocentric bias The self plays an important role in ones ongoing mental life, and is at the root of egocentric bias. When encoding new information by relating it to the self, memory for that information will be better than other types of encoding. This is because people are more likely to value their own understanding of things, among other reasons because the self-concept plays a key role in regulating mental activity. As Taylor (1989) and her colleagues have pointed out, individuals do not see themselves objectively. †¢Advertising implication: The implication is obvious: include personal references in advertising and other marketing communication. Moreover, given  our tendency to see ourselves in a positive light, it follows that memories related to ourselves will be seen in a self-enhancing light. This suggests that copy asking people to remember a situation in a positive light should encourage an egocentric memory bias, e.g.: remember when you . In the same way, egocentric bias can resul t from exaggerating the difficulty of past experiences: remember how hard it was to . This idea is well illustrated in a campaign for National Rails Senior Railcard, where a dated-looking picture of a young child is featured, with headlines like Remember what it was like to go somewhere for the first time and Remember how it felt just to let yourself go. THE SIN OF PERSISTENCE Research has shown that emotionally charged experiences are better remembered than less emotional occasions. The sin of persistence involves remembering things you wish you would forget, and it is strongly associated with ones emotional experiences. †¢Advertising implication: Emotionally-charged information automatically attracts attention; and even in the briefest exposure, the emotional significance of it will be retrieved from nondeclarative emotional memory, and evaluated as to how that information will be encoded. Understanding the emotional associations generated by specific advertising is critical. Because people are more likely to remember the central focus of emotionally arousing information rather than peripheral details, it is essential to tie the brand in marketing communication to the appropriate emotion. Otherwise, it will become peripheral to the information conveyed (a problem with a lot of highly entertaining advertising). There is evidence that persistence thri ves in negative emotional situations such as disappointment, sadness and regret. Ones memory of traumatic experiences is persistent, and while these unwanted memories may occur in any of the senses, visual memories are by far the most common. Research reported by Ochsner (2000) supports this idea. He found that when people recognise a positive visual image they tend to just say it is familiar to them. But when they recognise negative visual images, people relate detailed, specific memories of what they thought and felt when they were originally exposed to the picture. †¢Advertising implication: All of this underscores the importance of the visual images in advertising and other forms of marketing communication. Because persistence thrives in a negative emotional climate,  if advertising illustrates disappointment or problems dealing with a situation, which is resolved by using the brand, this should tap into any persistent memories of product dissatisfaction (always assuming such dissatisfaction). It also suggests that for appropriate product categories (especially those reflecting high-involvement informational decisions such as medical or other insurance, financial planning, and so forth) visual reminders of past problems which could be avoided with a brand should be an effective strategy. Such a strategy should also be equally effective in situations where there is strong psychological risk involved, e.g. reminding young people of a social disaster which would never occur if they used our brand. The root of much of this kind of activity is centred within the amygdala, the source of nondeclarative emotional memory. It is the amygdala that regulates memory storage, and can release hormones that can force us to remember an experience vividly (LeDoux 1996). And as we have already noted, this response by the amygdala is much more likely to occur for negative than positive experience. †¢Advertising implication: For appropriate product categories, it could make sense to create situations in advertising that suggest possible threats to the receivers wellbeing. This threat may then well intrude upon active memory when thinking about the category, with our brand linked to avoiding the trouble. This is well illustrated in a recent advert for Imitrex, an ethical drug for migraine, that uses the headline I cant let a migraine call the shots thats why I use Imitrex. SUMMARY Schacter has provided us with an extremely useful framework for looking at memory problems: his seven sins of memory. Each of these imperfections (in his words) has the potential for interfering with the successful processing of advertising and other marketing communication. Recent work in neurobiology, utilising the recent technology of fMRIs (functional magnetic resonance imaging) and PET scans (positron emission tomography), has shown us that our earlier understanding of memories as snapshots stored away in the mind ready to be recalled is not how the brain works. Memories for objects and experiences are decomposed into a number of different parts and those parts are stored in various areas of the brain, waiting to be reassembled and remembered. This underscores why memories are rarely  perfect, and why they can be potentially unreliable. As this discussion makes clear, effective communication faces a number of formidable hurdles in memory. However, forewarned with this knowledg e, we are in a better position to avoid or at least minimise some of these potential problems. To help advertising communication overcome the seven sins of memory, advertisers should: †¢ensure the message is carefully integrated with how a brand is understood (transcience) †¢encourage elaboration of points the target is interested in remembering (transcience) †¢use personal references, especially to positive memories (bias) †¢imply current positive brand attitudes are of long standing (bias) †¢tie brands to appropriate emotions (blocking, persistence) †¢use distinctive cues not likely to be associated with other longterm memories (absent-mindedness) †¢create a unique brandbenefit claim link (misattribution) †¢establish links in memory to appropriate category need (absentmindedness) †¢make sure those links are well integrated with obvious associations to the category need (blocking) †¢ensure a consistent look and feel over time to encourage familiarity (absent-mindedness) †¢use strong visual images to create or reinforce positive memories associated with the brand (suggestibility) †¢utilise reminders of past problems that could be avoided or solved by the brand (persistence). If these points are considered in the creation of advertising executions, one is well on the way to avoiding, or at least minimising, problems inherent in how memory works. REFERENCES Brdant, S. Valentine, T. (1998) Descriptiveness and proper name retrieval. Memory, 6, pp. 199206. Burke, A., Mackay, D.G., Worthley, J.S. E. Wade (1991) On the tip of the tongue: what causes word failure in young and older adults? Journal of Memory and Language, 30, pp. 237246. Carli, I.L.L. (1999) Cognitive reconstruction, hindsight, and reactions to victims and perpetrators. Personality and Social Psychology Bulletin, 25, pp. 966979. Cialdini, R. (2001) Influence: Science and Practice (4th edn). Boston: Allyn and Bacon. Craik, F.I.M., Govoni, R., Naveh-Benjamin, M. Anderson, N.D. (1996) The effects of divided attention on encoding and retrieval processes in human memory. Journal of Experimental Psychology: General, 125, pp. 159180. Ebbinghaus, H. (1885/1964) Memory: A Contribution to Experimental Psychology. New York: Dover. Einstein, G.O. McDaniel, M.A. (1990) Normal  aging and prospective memory. Journal of Experimental Psychology: Learning, Memory, and Cognition, 16, pp. 7 17726. Einstein, G.O., McDaniel, M.A. Shaw, P. (1997) Aging and prospective memory: the influence of increased task demands at encoding and retrieval. Psychology and Aging, 12, pp. 479488. Gazzaniga, M.S. (1998) The split brain revisited. Scientific American, 279, pp. 5055. Griffiths, R.E. (1997) What Emotions Really Are. Chicago: The University of Chicago Press. Hyman, I.E. Jr. Pentland, J. (1996) The role of mental imagery in the creation of false childhood memories. Journal of Memory and Language, 35, pp. 101117. LeDoux, J.E. (1996) The Emotional Brain. New York: Simon and Schuster. Lieberman, M.D., Ochsner, K.N., Gilbert, D.T. Schacter, D.L. (2000) Do amnesiacs exhibit cognitive dissonance reduction? The role of explicit memory and attention in attitude change. Psychological Science. Ochsner, K.N. (2000) Are affective events richly recalled or simply familiar? The experience and process of recognizing feelings past. Journal of Experimental Psychology: General, 124, pp. 242261. Percy, L., Rossiter, J.R. Elliott R. (2001) Strategic Advertising Management. Oxford: Oxford University Press. Schacter, D.L. (2001) The Seven Sins of Memory: How the Mind Forgets and Remembers. Boston: Houghton Mifflin Company. Schacter, D.L., Israel, L. Racine, C. (1999) Suppressing false recognition: the distinctiveness heuristic. Journal of Memory and Language, 40, pp. 124. Simons, D.J. Levin, D.T. (1998) Failure to detect changes to people during realworld interactions. Psychonomic Bulletin and Review, 4, pp. 501506. Spanos, N.P., Burgess, C.A., Burgess, M.F., Samuels, C. Blois, W.O. (1999) Creating false memories of infancy with hypnotic and non-hypnotic procedures. Applied Cognitive Psychology, 13, pp. 201218. Strong, E.C. (1974) The use of field experiment al observations in estimating advertising recall. Journal of Marketing Research, 11, pp. 369378. Taylor, S.E. (1989) Positive Illusions. New York: Basic Books. Wagner, A.D., Schacter, D.L., Rolfe, M., Koutstaal, W., Maril, A., Dale, A.M., Rosen, B.R. Buckner, R.L. (1998) Building memories: remembering and forgetting of verbal experiences as predicted by brain activity. Science, 281, pp. 11881191.

Tesla Motors Essay Example for Free

Tesla Motors Essay Strength 1. They developed 1st fully electric sports car â€Å"The Roadster†Ã¢â‚¬ ¨ 2. Also a strong supplier to other manufacturers like Toyota†¨ 3. Strong technological expertise in the area of electric transmissions drive train†¨ 4. Ability to develop vehicles completely in house including the sub-assemblies required 5. Their current platform developed for Model S has the ability to be used for their future crossover model or any other model they envision Weakness. 1.Since they fully develop the vehicles including their sub-assemblies this leads to higher costs of production as economies of scale are not achieved†¨ 2. The prices of their products are higher than their competitors who sell combustion engine powered vehicles Opportunity 1. The growing support by governments across the globe for environmentally friendly vehicles in form of exemptions from duties other support†¨ 2.Supports the Mercedes’ Smart car, which can lead to learning which will help them with their passenger cars which they plan to launch in near future†¨ 3.Improvements in the quality control processes can reduce these costs drastically Threats. 1.Tesla wants to be able to produce, distribute sell its cars to average which seems difficult to achieve due to their current business model†¨ 2. Their strategy for pricing (skimming) has not been used so far in the auto industry†¨ 3. They are currently competing against a technology which has been in use for over hundred years i.e. the combustion engines also their technology may take time for being optimal for use of masses Competition. Competitors 1. Chevrolet Volt 2. Toyota Prius 3. Honda Civic Hybrid 4. Toyota Rav4 Hybrid 5. Smart Car.

Language And Society Today

Language And Society Today In any scientific study there are some views and ideas which possess different or similar forms about a particular phenomenon. Linguistics which is known as the scientific study of language is not exception. First of all, if we start with the phrase (the study of language) we will find that it is very important in this discussion to analyze what this phrase mean. Particularly, by dividing it into two words the study and the language. We will find that language according to Cambridge Advanced Learners Dictionary (2008) means a system of communication consisting of sounds, words and grammar, or the system of communication used by a particular country or profession. While the study means the examination of subject in detail in order to discover new information. Subsequently, it could be said that the study of language is considered as a wide subject related to different aspects amongst is the social context which also can be divided into two words social which means activities in which you meet and spend time with other people and context which is defined as the text or speech that comes immediately before and after a particular phrase or piece of text and helps to explain its meaning. Cambridge Advanced Learners Dictionary (2008). Hence, there seems a relationship between the study of language and the social context according to the view of some writers in linguistics domain. This view is that the study of language can not be divorced or separated from its social context. On the other side, some writers tend to be against this view. It seems, therefore, that the argument about the study of language can not be divorced from its social context tends to be a controversial issue. This essay will shed light on this argument by discussing this view on one hand and the other view on the other hand. Language and Society: To study the language, it is very important to have the attempt to discover the relationship between the language and society and the secret which stands between them. Society is any group of people who are drawn together for a certain purpose or purposes and language is what the members of a particular society speak Wardhaugh (2010:1).it is noted from these definition that language and society is very close and can not be separated because language in this definition is related to society. The secret between language and society is what wardhaugh called the code, because people use this system which is the code to communicate through it. knowledge of language : knowledge of language is related to people who live in society. TODAY MOST LINGUISTS AGREE THAT THE KNOWLEDGE SPEAKERS HAVE OF THE LANGUAGEOR LANGUAGE THEY SPEAK IS KNOWLEDGE OF SOME THING QUITE ABSTRACT.IT IS AKNOWLEDGE OF RULES AND PRINCIPLES AND OF THE WAY OF SAYING AND DOING THINGS WITH SOUND SWORDS AND SENTENCES RATHER THAN JUST KNOWLEGDE OF SPECIFIC SONDS WORDS AND SENTENCES. IT IS KNOWING WHAT IS IN THE LG, AND WHAT IS NOT. IT IS KNOWING BOTH WHAT IS POSSIBLE TO SAY AND WHAT IS NOT POSSIBLE. THIS KNOWLEDGE EXPLAINS HOW IT IS WE CAN UNDERSTAND SENTENCES WE HAVE NOT HEARD BEFORE AND REJECT OTHERS AS BEING UNGRAMMATICAL.COMMUNICATION AMONG PEOPLE WHO SPEAK THE SAME LG, IS POSSIBLE BECAUSE THEY SHARE SUCH KNOWLEDGE (ibid).Pinker(2007) agreed with wardhaugh in this point. He states that the linguistics behaviour of undividuals cannot be understood without knowledge of the communicaties that they belong to.Moreover, à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ to.Moreover, there are several possible relationships between language and society. One is the social à ¢Ã¢â€š ¬Ã‚ ¦ http://zhidao.baidu.com/question/47763606.html à ¢Ã¢â€š ¬Ã‚ ¦ zhidao_help.html# There are several possible relationships between language and society. One is that social à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ the à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ is the social structure may either influence or determine linguistic structure and behaviour.certain à ¢Ã¢â€š ¬Ã‚ ¦ http://zhidao.baidu.com/question/47763606.html à ¢Ã¢â€š ¬Ã‚ ¦ is that social structure may either influence or determine linguistic structure and/or behavior. Certain à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ behaviour.certain evidence may adduced to support this view:the agegrading à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ the agegrading phenomenon whereby young children speak differently from older children and in à ¢Ã¢â€š ¬Ã‚ ¦ http://zhidao.baidu.com/question/47763606.html à ¢Ã¢â€š ¬Ã‚ ¦ age-grading phenomenon whereby young children speak differently from older chilÃÆ' °dren and à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ from older children and in turn children speak differently from mature adults. Asecond possible à ¢Ã¢â€š ¬Ã‚ ¦ http://zhidao.baidu.com/question/47763606.html à ¢Ã¢â€š ¬Ã‚ ¦ older chilÃÆ' °dren and, in turn, children speak differently from mature adults; studies which à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ . Asecond à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ adults. Asecond possible relationship is directly opposed to the first:linguistic structure and à ¢Ã¢â€š ¬Ã‚ ¦ http://zhidao.baidu.com/question/47763606.html à ¢Ã¢â€š ¬Ã‚ ¦ A second possible relationship is directly opposed to the first: linguistic strucÃÆ' °ture and à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ structure and /or behaviour à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ or behaviour may either influence or determine social structure this is the view that is behind the Whorfian hypothesis the claims of Bernstein and many of those who argue that languages rather than speakers of these languages can be sexist. Athird possible à ¢Ã¢â€š ¬Ã‚ ¦ http://zhidao.baidu.com/question/47763606.html à ¢Ã¢â€š ¬Ã‚ ¦ or behavior may either influence or determine social structure. This is the view that is behind the Whorfian hypothesis, the claims of Bernstein, and many of those who argue that languages rather than speakers of these languages can be sexist. A third à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ . Athird à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ sexist. Athird possible relationship is that the influence is bi-directional:lg, and à ¢Ã¢â€š ¬Ã‚ ¦ http://zhidao.baidu.com/question/47763606.html à ¢Ã¢â€š ¬Ã‚ ¦ A third possible relationship is that the influence is bi-directional: language and à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ :lg, and society may influence each other.this view based on dittmars view. He argued à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ He argued that speech behaviour and social behaviour are in astate of à ¢Ã¢â€š ¬Ã‚ ¦ http://zhidao.baidu.com/question/47763606.html à ¢Ã¢â€š ¬Ã‚ ¦ p. 238) that speech behaviour and social behaviour are in a state à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ astate of constant interaction. It is notably, indeed from the the views have discussed above that knowledge of language desperately needs the knowledge of social context. Language and Dialects: Since society which people live in consists of different areas based on the geographical division, those people then who live in these areas could have somewhat a variety in their language. Hudson (1996:22) defined this variety as a set of linguistics items with similar distribution. This definition gives us the opportunity to consider: Canadian English, London English, the English of football commentaries and so on come under the term varieties which means dialect Wardhaugh (2010). A good example for dialect and its relationship to the social context is Gumperzs example (1971). He points out that everyday living in parts of india , particularly in the large cities and among educated segments of those communities, requires some complex choices involving the distinction between hindi and urdu: the conversational level the use of hindi and urdu forms is not simply amatter of birth and education but just as it is customary for individuals to alternate between dialect and standard depend ing on social occasion. On the other hand, the term dialect à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ term dialect also be used to describe differences in speech associated with various social group or classes. To define social à ¢Ã¢â€š ¬Ã‚ ¦ http://www.smuu.net/vb/showthread.php?t=591 à ¢Ã¢â€š ¬Ã‚ ¦ dialect can also be used to describe differences in speech associated with various social groups or classes. There are à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ associated with various social group or classes. To define social group or social class giving proper weight to the various factors that can be used to determine social position e.g occupation, place of residence,education, income racial à ¢Ã¢â€š ¬Ã‚ ¦ http://www.smuu.net/vb/showthread.php?t=591 à ¢Ã¢â€š ¬Ã‚ ¦ immediate problem is that of defining social group or social class , giving proper weight to the various factors that can be used to determine social position, e.g., occupation, place of residence, education, new versus à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ , income racial or ethnic origin cultural background,cast, à ¢Ã¢â€š ¬Ã‚ ¦ Students Paper: à ¢Ã¢â€š ¬Ã‚ ¦ background,cast, religion and so on.such factors as these do appear to be related fairly directly to how people speak Wardhaugh (2010 à ¢Ã¢â€š ¬Ã‚ ¦ http://www.smuu.net/vb/showthread.php?t=591 à ¢Ã¢â€š ¬Ã‚ ¦ background, caste, religion, and so on. Such factors as these do appear to be related fairly directly to how people speak. There is à ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦ Wardhaugh (2010).he adds that there are some points which underlying the term dialect : Style: The study of dialects is further complicated by the fact that speakers can adopt different style of speaking. You can speak very formally or very informally, your choice being governed by circumstances. Ceremonial occasions almost invariably require very formal speech, public lectures somewhat less formal, casual conversation quite informal.we may try to relate the level of formalitychosen to avariety of factors: the kind of occasion, the various social, age and the other differences that exist between the participants. Register: Register is another complicating factor in any study of language varieties.registers are sets of language items associated with discrete occupation or social group.Hudson( 1996:46) indicates the difference between dialect and register your dialect shows who or what you are whilst your register shows what you are doing. Forexample , the kind of language of surgeons, airline pilots and so on. Wardhaugh (2010 ). Hence, it is important to note that wardhaugh and hudsons view agree that language and dialect closely related to the social context and can not be separated. Speech communities: Language is both an individual possession and social possession. therefore the certain individuals would behave linguistically like other individuals they might to speak the same language or the same dialect or the same variety i.e to employ the same code and in the respect to be members of the same speech community aterm probably derived from the German sprachgemeinschaft Wardhaugh (2010 ).Furthermore, if we focus on Bloomfields definition(1933:42)which is a speech community is agroup of people who interact by means of speech. We will find that Hymes (1974 in wardhaugh 2010) disagree with him in this point. He points out that is impossible to equate language and speech community when we lack aclear understanding of the nature of language. Moreover,he insists that speech communities cannot be defined soley through the use of linguistic criteria. It is agreed with Hymes ,because speech communities is not surrounded only by the linguistic perspective but the way speakers use language is very significant. Some thoughts against the relationship between the social context and the study of language: The view that the study of language can not be divorced from its social context is different from the perceptive of some writers who stand on the other side of this argument. According to Bernstein(1961) there are two distinct varieties of language in use in society.he calls one variety elaborated code ( formal code) and the other variety restricted code(public code). According to him these codes have very different characteristics. Forexample elaborated code makes use of accurate in the sense of standard grammatical order and syntax to regulate what is said that employ arrange of devices for conjuction and subordination and shows frequent use of the pronoun I.In contrast, restricted code employs short grammatically simple and often unfinished sentences of poor in the sense of nonstandard. Is rigid and limited in the use of adjectives and adverbs, makes infrequent use of impersonal pronoun subjects. He states that every speaker of the language has access to the restricted code becaus e all employ this code on certain occasions e.g it the language of intimacy between familiars.however, not all social classes have equal access to the elaborated code particularly lower working-class people and their children who are likely to have little experience with it.according to him, the consequences of this unequal distribution are considerable. In particular children from the lower working class are likely to find themselves at adisadvantage when they attend school in which extesive use is made of the elaborated code.therefore, there are serious consequences for children of the lowerworking class when they come to school beause elaborated code is the mediumof instruction in schooling. When schools attempt to develop in children the ability to manipulate this code they are really to involved in trying to change cultural patterns and such involvement may have profound social and psychological consequences for all engaged in the task. Educational failure is likely to result. This view might be true, but still has some limitation as Rosen( 1972 in Wardhaugh (2010 ) criticized Bernstein on the ground that he has not looked closely enough at working- class life and language and that many of the key terms in his work are quite inadequately defined e.g code, class, elaborated and so on. Many of the arguments also appear to be circular in nature and the hypotheses weak. On the other hand, another view against that the study of language and the social context cannot be divorced is what well known in the psycholinguistics domain by nativist theory. This is associated with Noam Chomsky who developed the theory that all humans are born with an innate capcity and knowledge system specifically desgined for language and language acquisition.under linguistic nativism anormally functioning human being is said to be born with universal grammar which aset of innate constrains on language that every unimpaired human brings to the task of language aquistion included princ iples that are invariate and apply to all natural human languages.an example of aprinciple is that all languages have abasic structural feature called aphrase (Vanpatten Benati 2010).this theory ignored that the interaction amongst individuals is positive in language learning.SLA theory needs to develop aconception of the language learner as having acomplex social identity that must be understood with reference to large and frequently inequitable social structures which are produce in day-to-day social interaction. In conclustion: List of plagiarised documents 6% http://zhidao.baidu.com/question/47763606.html 6% http://old.blog.edu.cn/user4/jinynwnu/archives/2007/1766739.shtml 6% http://jiny.blog.edu.cn/2007/141074.html 4% http://www.smuu.net/vb/showthread.php?t=591 1% http://www.usingenglish.com/forum/ask-teacher/125844-using-context-contest.html 1% http://dictionary.cambridge.org/dictionary/british/context_2 1% http://www.nuis.ac.jp/%7Ehadley/publication/jeffrey/Jeffrey-EIL.htm 0% http://www.experiencefestival.com/a/Americanism_semiotics/id/1910742 Master document text Introduction: Basically, in any scientific study there are some views and ideas which possess different or similar forms about a particular phenomenon. Linguistics which is known as the scientific study of language is not exception. First of all, if we start with the phrase (the study of language) we will find that it is very important in this discussion to analyze what this phrase mean. Particularly, by dividing it into two words the study and the language. We will find that language according to Cambridge Advanced Learners Dictionary (2008) means a system of communication consisting of sounds, words and grammar, or the system of communication used by a particular country or profession. While the study means the examination of subject in detail in order to discover new information. Subsequently, it could be said that the study of language is considered as a wide subject related to different aspects amongst is the social context which also can be divided into two words social which means activitie s in which you meet and spend time with other people and context which is defined as the text or speech that comes immediately before and after a particular phrase or piece of text and helps to explain its meaning. Cambridge Advanced Learners Dictionary (2008). Hence, there seems a relationship between the study of language and the social context according to the view of some writers in linguistics domain. This view is that the study of language can not be divorced or separated from its social context. On the other side, some writers tend to be against this view. It seems, therefore, that the argument about the study of language can not be divorced from its social context tends to be a controversial issue. This essay will shed light on this argument by discussing this view on one hand and the other view on the other hand. Language and Society: To study the language, it is very important to have the attempt to discover the relationship between the language and society and the secret which stands between them. Society is any group of people who are drawn together for a certain purpose or purposes and language is what the members of a particular society speak Wardhaugh (2010:1).it is noted from these definition that language and society is very close and can not be separated because language in this definition is related to society. The secret between language and society is what wardhaugh called the code, because people use this system which is the code to communicate through it. knowledge of language : knowledge of language is related to people who live in society. TODAY MOST LINGUISTS AGREE THAT THE KNOWLEDGE SPEAKERS HAVE OF THE LANGUAGEOR LANGUAGE THEY SPEAK IS KNOWLEDGE OF SOME THING QUITE ABSTRACT.IT IS AKNOWLEDGE OF RULES AND PRINCIPLES AND OF THE WAY OF SAYING AND DOING THINGS WITH SOUND SWORDS AND SENTENCES RATHER THAN JUST KNOWLEGDE OF SPECIFIC SONDS WORDS AND SENTENCES. IT IS KNOWING WHAT IS IN THE LG, AND WHAT IS NOT. IT IS KNOWING BOTH WHAT IS POSSIBLE TO SAY AND WHAT IS NOT POSSIBLE. THIS KNOWLEDGE EXPLAINS HOW IT IS WE CAN UNDERSTAND SENTENCES WE HAVE NOT HEARD BEFORE AND REJECT OTHERS AS BEING UNGRAMMATICAL.COMMUNICATION AMONG PEOPLE WHO SPEAK THE SAME LG, IS POSSIBLE BECAUSE THEY SHARE SUCH KNOWLEDGE (ibid).Pinker(2007) agreed with wardhaugh in this point. He states that the linguistics behaviour of undividuals cannot be understood without knowledge of the communicaties that they belong to.Moreover, there are several possible relationships between language and society. One is the social structure may either influence or determi ne linguistic structure and behaviour.certain evidence may adduced to support this view:the agegrading phenomenon whereby young children speak differently from older children and in turn children speak differently from mature adults. Asecond possible relationship is directly opposed to the first:linguistic structure and /or behaviour may either influence or determine social structure this is the view that is behind the Whorfian hypothesis the claims of Bernstein and many of those who argue that languages rather than speakers of these languages can be sexist. Athird possible relationship is that the influence is bi-directional:lg, and society may influence each other.this view based on dittmars view. He argued that speech behaviour and social behaviour are in astate of constant interaction. It is notably, indeed from the the views have discussed above that knowledge of language desperately needs the knowledge of social context. Language and Dialects: Since society which people live in consists of different areas based on the geographical division, those people then who live in these areas could have somewhat a variety in their language. Hudson (1996:22) defined this variety as a set of linguistics items with similar distribution. This definition gives us the opportunity to consider: Canadian English, London English, the English of football commentaries and so on come under the term varieties which means dialect Wardhaugh (2010). A good example for dialect and its relationship to the social context is Gumperzs example (1971). He points out that everyday living in parts of india , particularly in the large cities and among educated segments of those communities, requires some complex choices involving the distinction between hindi and urdu: the conversational level the use of hindi and urdu forms is not simply amatter of birth and education but just as it is customary for individuals to alternate between dialect and standard depend ing on social occasion. On the other hand, the term dialect also be used to describe differences in speech associated with various social group or classes. To define social group or social class giving proper weight to the various factors that can be used to determine social position e.g occupation, place of residence,education, income racial or ethnic origin cultural background,cast, religion and so on.such factors as these do appear to be related fairly directly to how people speak Wardhaugh (2010).he adds that there are some points which underlying the term dialect : Style: The study of dialects is further complicated by the fact that speakers can adopt different style of speaking. You can speak very formally or very informally, your choice being governed by circumstances. Ceremonial occasions almost invariably require very formal speech, public lectures somewhat less formal, casual conversation quite informal.we may try to relate the level of formalitychosen to avariety of factors: the kind of occasion, the various social, age and the other differences that exist between the participants. Register: Register is another complicating factor in any study of language varieties.registers are sets of language items associated with discrete occupation or social group.Hudson( 1996:46) indicates the difference between dialect and register your dialect shows who or what you are whilst your register shows what you are doing. Forexample , the kind of language of surgeons, airline pilots and so on. Wardhaugh (2010 ). Hence, it is important to note that wardhaugh and hudsons view agree that language and dialect closely related to the social context and can not be separated. Speech communities: Language is both an individual possession and social possession. therefore the certain individuals would behave linguistically like other individuals they might to speak the same language or the same dialect or the same variety i.e to employ the same code and in the respect to be members of the same speech community aterm probably derived from the German sprachgemeinschaft Wardhaugh (2010 ).Furthermore, if we focus on Bloomfields definition(1933:42)which is a speech community is agroup of people who interact by means of speech. We will find that Hymes (1974 in wardhaugh 2010) disagree with him in this point. He points out that is impossible to equate language and speech community when we lack aclear understanding of the nature of language. Moreover,he insists that speech communities cannot be defined soley through the use of linguistic criteria. It is agreed with Hymes ,because speech communities is not surrounded only by the linguistic perspective but the way speakers use language is very significant. Some thoughts against the relationship between the social context and the study of language: The view that the study of language can not be divorced from its social context is different from the perceptive of some writers who stand on the other side of this argument. According to Bernstein(1961) there are two distinct varieties of language in use in society.he calls one variety elaborated code ( formal code) and the other variety restricted code(public code). According to him these codes have very different characteristics. Forexample elaborated code makes use of accurate in the sense of standard grammatical order and syntax to regulate what is said that employ arrange of devices for conjuction and subordination and shows frequent use of the pronoun I.In contrast, restricted code employs short grammatically simple and often unfinished sentences of poor in the sense of nonstandard. Is rigid and limited in the use of adjectives and adverbs, makes infrequent use of impersonal pronoun subjects. He states that every speaker of the language has access to the restricted code becaus e all employ this code on certain occasions e.g it the language of intimacy between familiars.however, not all social classes have equal access to the elaborated code particularly lower working-class people and their children who are likely to have little experience with it.according to him, the consequences of this unequal distribution are considerable. In particular children from the lower working class are likely to find themselves at adisadvantage when they attend school in which extesive use is made of the elaborated code.therefore, there are serious consequences for children of the lowerworking class when they come to school beause elaborated code is the mediumof instruction in schooling. When schools attempt to develop in children the ability to manipulate this code they are really to involved in trying to change cultural patterns and such involvement may have profound social and psychological consequences for all engaged in the task. Educational failure is likely to result. This view might be true, but still has some limitation as Rosen( 1972 in Wardhaugh (2010 ) criticized Bernstein on the ground that he has not looked closely enough at working- class life and language and that many of the key terms in his work are quite inadequately defined e.g code, class, elaborated and so on. Many of the arguments also appear to be circular in nature and the hypotheses weak. On the other hand, another view against that the study of language and the social context cannot be divorced is what well known in the psycholinguistics domain by nativist theory. This is associated with Noam Chomsky who developed the theory that all humans are born with an innate capcity and knowledge system specifically desgined for language and language acquisition.under linguistic nativism anormally functioning human being is said to be born with universal grammar which aset of innate constrains on language that every unimpaired human brings to the task of language aquistion included princ iples that are invariate and apply to all natural human languages.an example of aprinciple is that all languages have abasic structural feature called aphrase (Vanpatten Benati 2010).this theory ignored that the interaction amongst individuals is positive in language learning.SLA theory needs to develop aconception of the language learner as having acomplex social identity that must be understood with reference to large and frequently inequitable social structures which are produce in day-to-day social interaction. In conclustion:

An Edition Of The Rover :: essays research papers fc

An Edition of The Rover   Ã‚  Ã‚  Ã‚  Ã‚  This project grew out of an exercise designed primarily to give graduate students practical experience in the processes of textual bibliography. It was continued and completed based on two beliefs: first, that the errors found amoung extant editions are significant enough to warrant further revision, and second, that the existence of a text with format and language accessible to modern readers is essential to the survival of this important work. With these aims in mind, we have worked to produce an edition of The Rover that respects not only the believed intentions of the author and the integrity of the earliest texts, but also the needs and concerns of contemporary students, teachers, actors, directors, and audiences of all sorts.   Ã‚  Ã‚  Ã‚  Ã‚  The version of the play chosen as the copy text for this edition was the second issue of the first edition, printed in 1677. The first comparison text was an issue of the second edition that was printed in 1697. The second comparison text was a 1915 volume edited by Montague Summers. Summers’ text was chosen because it is based primarily upon a 1724 collection of Behn’s dramatic pieces--a collection that, according to Summers, is â€Å"by far the best and most reliable edition of the collected theater.†   Ã‚  Ã‚  Ã‚  Ã‚  Most of the changes documented in the textual notes stem from substantive discrepancies between these three texts. Often these discrepancies are the result of words or phrases being inverted from one edition to another. Note 44, for instance, concerns the stage directions in a scene where Florinda hugs Belvile and his vizard falls off. In the earliest edition, the hugging precedes the unmasquing, but in the 1697 edition, the masque falls off before the embrace. The order in which these actions are performed have significant consequence for the audience’s understanding of Florinda’s motivations: is she hugging Belvile because she thinks he is Belvile, or because she thinks he is someone else? Other noted discrepancies are cases where words were omitted in one or more of the editions. In the 1677 and 1915 versions, for example, Philipo delivers the line in Act III, â€Å"Blame me not, Lucetta†; yet in the 1697 version, the line reads â€Å"Blame not Lucetta† (note 32). Again, the difference is substantial; is Philipo attempting to shift culpability from himself or from Lucetta? In these cases, unless the context of the action suggests that the changes of the later texts were logically sound (see note 61), the copy text was taken as the authoritative version.   Ã‚  Ã‚  Ã‚  Ã‚  In some instances, accidental changes were also cited in the textual notes (see notes 28, 58, and 65, for example).

How September 11th Changed American Culture Essay -- September 11 Terr

As Americans, we used to worry little about war, having enough to eat, travel, freedom, and our most basic everyday activities. The tragic events of September 11, 2001 have forever changed the American way of life. We have become more concerned with our physical safety because of the endless terror attacks in America and other countries. Americans have certainly become more patriotic since September 11. Many of us watch the news to learn of any new terror attack or major offensive against cities in Iraq, Syria, Afghanistan, a variety of countries in Africa, Yemen and numerous other locations. The stock exchange hit bottom on September 21 in the 8100 range and is now back over 17,000 (Pellegrini). Oil prices have been dropping, which will help to boost our slowing economy. Unemployment rates will unfortunately probably remain the same. "Manpower, Inc. said Monday that its survey of United States companies' hiring intentions for the first three months of the year barely regist ered a pulse, but our commitment together to boost the nation's economy will ensure a bright future. America's future seems to be based on our new ideas formed since September 11, but yet we still carry on the problems of the past. There is still many Americans living in poverty. There is still illegal drugs that infest our nation with addiction and crime that encircles the drug trade. There are many children not getting a good education and many of whom who are fearful of violence at our schools. It is up to us as Americans to face these problems head on now more than ever before. The nation's most important problems to tackle and change are our illegal drug problem, the lack of good education for those of all ages, and to end the terrorist s... ... An Autopsy. Cambridge: Harvard University Press, 1993. McGeary, Johanna. "The Taliban Troubles." Time 1 Oct 2001: 14. National Center of Educational Statistics. government. 18 Nov 2001. National Center of Educational Statistics. government. 18 Nov 2001. National Center of Educational Statistics. government. 18 Nov 2001. Office of National Drug Control Policy. government. April 2001. 18 Nov 2001. Pellegrin, Frank. "The Street This Week: Planes, Trains, Automobiles, Malls -- Or None of the Above?" Time 19 Nov 2001. 21 Nov 2001. Quiram, Jacquelyn, Mei Ling Rein, and Nancy Jacobs, eds. Education--Reflecting Our Society. Wylie: Information Plus, 1998. "Who are America's Drug Users?" org. 14 Nov 2001. 18 Nov 2001. Zill, Oriana and Lowell Bergman. "Do the Math: Why the Illegal Drug Business is Thriving." org. 14 Nov 2001. 18 Nov 2001.

Job roles within Asda Essay

The area manager Philip Davies has a clear but hard Job which he gets well rewarded for, Philip Davies has to make major and long term decisions which could be vital to Asda, obviously he has to actually run he business day in day out and he has to attend regularly board of directors meetings plus he has to do basic and boring paperwork for most of each day. Philip Davies needed good qualifications to become the Area manager of Asda and his qualifications are: * A masters degree in Business * A degree in management * 3 A-levels * 7 A*-C grades at G.C.S.E Without these sort of qualifications Philip Davies could never have become the Area manager of Asda. Store manager The store manager Gary Hall has a slightly similar job to the Area manager except he does not communicate to the board of directors and the store manager has to work more with the employees inside of the store and he has to check that everything is going well throughout the store. The store manager is responsible for the performance measures in his store: sales, stock loss, labour cost, customer service and Licence to Trade (Health & Safety and Food Quality). The Store Manager is also responsible for managing and developing their team of Duty Managers. Gary Hall also needs good qualifications to be the store manager and they are: * Business Degree * Management degree * 3 A-levels * 6 A*-C grades at G.C.S.E These qualifications are a lot like the Area managers (Philip Davies) qualifications, probably because the jobs are similar. Managers Each manager has their own department to look after and they are: * Finance department * Customer services department * Market research department * Duty department * I.T administration department * Human Resources department The responsibilities of a manager are: * Decision making * Problem solving * Planning, setting targets (long-term objectives) * Ensuring that targets are achieved * The organisation of the working environment With a good manager all of these responsibilities can be completed. Finance manger The finance manger Sue Williams is responsible for many things the most important one being the finance department in which Sue Williams has many responsibilities like: * Accounting * Budgets * Salaries Sue Williams is also responsible for looking after her employees in the finance department. Sue Williams takes her orders from Gary Hall the store manager and then she uses her finance team to conduct those activities. Like Philip Davies and Gary Hall, Sue Williams also needed good qualifications: * Degree in management * 3 A-levels * 6 A*-C grades at G.C.S.E Read more:  Job Roles at Sainsburys Supermarkets Customer services manager The customer services manager Ben Adams in his job role will have to make sure that every customer goes home happy. Ben Adams does not actually talk to any customers because his job is to tell his customer services team how to make there customers happy. Not only does Ben Adams have to make all the customers happy but he also has to try and make a sale and that is why Ben Adams also has to try and get his team to make a sale. Like all of the other managers Ben Adams takes his orders from Gary Hall and he has to do his best to complete the jobs that Gary Hall assigns for him. To get the job as customer services manager Ben Adams needed these qualifications: * Degree in management * 3 A-levels * 6 A*-C grades at G.C.S.E As a benefit of being the Customer services manager Ben Adams gets discounts when he shops at Asda. Market research manager The Market research manager Ian Roberts is responsible for everything that goes on in the Market research department one half of the department has to design a product based on the customers’ preferences and the other half of the department has to try and sell the product that has been designed. The qualifications that Ian Roberts needed were: * Degree in management * 3 A-levels * 6 A*-C grades at G.C.S.E As a benefit of being Market Research manager Ian Roberts also gets a discount on his products whenever he shops at Asda. Duty Manager The Duty manager James Davis Is responsible for a variety of things but he is mainly in charge of the stock and the warehouse. James Davis is also responsible for all trade operations and James Davis has to make sure that all of the employees in the Duty department all work well together and all work to their full potential and of course he also has to make sure that all of his employees are happy in their working environment. As well as trade operations James Davis also has to improve sales and profitability and at times he and his team may deputise for the store manager Gary hall. To become the Duty manager, James Davis needed these qualifications: * Degree in management * 3 A-levels * 6 A*-C grades at G.C.S.E And of course like all the other department managers James Davis as a benefit receives discounts on his items whenever he shops at Asda. I.T. and Administration manager The I.T. and Administration manager Sue Williams has many responsibilities like being in charge of everyone in the I.T. and Admin’ departments (plus the finance department) so she has many activities which mostly consist of filling out forms and reports also Sue Williams has to ensure that all of the employees in her departments work effectively and of course she has to set everyone their tasks each weak and each month the store manager will tell Sue Williams what she will have to do by the end of the month. To be the I.T. and Administration manager Sue Williams needed these qualifications: * Degree in management * 3 A-levels * 6 A*-C grades at G.C.S.E As the manager of the I.T and Administration and Finance departments Sue Williams has to work 60 hours per week plus a lot of overtime. Because Sue Williams is the manager of two departments she gets paid à ¯Ã‚ ¿Ã‚ ½42,000 per year and more if the store manager thinks she deserves it. Sue Williams also gets discounts on whatever she buys at Asda. Human resources manager The Human resources manager Stuart Thatcher is responsible for a lot of things like: * Recruitment * Training * Dismissal * Promotion * Health and Safety It is Stuart Thatcher’s job to make sure that all of these jobs get done well and to make sure that they do get done well Stuart Thatcher has to set out appropriate tasks for his team and he has to plan everything that his team will have to do for Asda, e.g. if the store needed 5 more employees for staking shelves or whatever it would be Stuart Thatcher’s job to make sure that the right people were appointed for the store, or another example could be that if the store needed two people to be laid off then it would be Stuart Thatcher’s job to dismiss the two employees. To become the Human resources manager Stuart Thatcher needed these qualifications: * Degree in management * 3 A-levels * 6 A*-C grades at G.C.S.E As a benefit of being the Human resources manager Stuart Thatcher gets a discount on anything he buys at Asda. Stuart Thatcher has to work 48 hours a week, plus he may sometimes be asked to work overtime. As the manager of the Human resources department Stuart Thatcher gets paid à ¯Ã‚ ¿Ã‚ ½25,000 per year and more if the store manager thinks he deserves it. Supervisors They are responsible to the junior or middle management, and responsible for the team members. Their main role is to: a) Supervise the teamwork. b) Make sure that daily targets are met and problems are solved. Account supervisor Every single month he and his team will have to check through all accounts, check the cash flow forecast, and Asses the accounts every year and make sure that they are correct, accounts are very important because if they are wrong Asda could lose a lot of money because if they do not keep track of their debtors then they will forget about how much they owe Asda, and they will lose a lot of money. To become the accounts supervisor he needed these qualifications: * 4 A*-C grades at G.C.S.E * 2 A-levels * 1 A-level must have been in business As a benefit of being the Account supervisor he gets a discount on anything he buys at Asda. The Accounts supervisor has to work 44 hours per week and he gets paid à ¯Ã‚ ¿Ã‚ ½16,000 per year. Marketing supervisor It is his job to be constantly be updating Asda’s products, he and his team at the start will find out what the department managers want and what the customers (or consumers) want. So first they will go to the department managers and ask them what they would like in the store and then they have to go out on the streets and ask the customers a series of questions about what kind of product they would like, and also the market research team will have to assess the competitors products e.g. Tesco’s new products and Safeway’s new products and once they have assessed the competitors products they will try to better them based on the department managers specifications and the customers (or consumers) specifications. To become the marketing supervisor he needed these qualifications: * 4 A*-C grades at G.C.S.E * 2 A-levels * Some Market research experience As a benefit of being the Marketing supervisor she gets a discount on anything she buys at Asda. The Marketing supervisor has to work 44 hours per week and he gets paid à ¯Ã‚ ¿Ã‚ ½16,000 per year. Recruitment supervisor The jobs of her and her team are to put in adverts (containing all of the specifications about the job) in the local newspapers and the job centre, etc and then application forms would be given to the candidates and then some of the candidates would be given an interview based on how good there application form and C.V.’s were. Then once everyone has been given an interview some people will be turned away leaving 10 people left which will be given a second interview and after that interview one of them will be given the job. She can only set out to employ somebody once she has been told to by Stuart Thatcher the Human resources manager. To become the recruitment supervisor she needed these qualifications: * 4 A*-C grades at G.C.S.E * 2 A-levels * Some experience in Human resources As a benefit of being the Recruitment supervisor she gets a discount on anything she buys at Asda. The Recruitment supervisor has to work 44 hours per week and she gets paid à ¯Ã‚ ¿Ã‚ ½16,000 per year. Assistants or support staff These are people who support the internal working of the organisation and who perform support tasks for managers. The main duties of the support staff are: * To carry out the duties as specified on the job description and as required by the manager or supervisor. * To obey reasonable instructions * To co-operate with other team members. One example of an assistant is the Warehouse Assistant and his job is very clear, his job is to retrieve the stock from the suppliers and then take the stock to the warehouse and put it in order for it to go up on the shelves which the warehouse assistant and his team members will do. The Warehouse Assistant has to work. The warehouse Assistant has to work 54 hours per week like most assistants and he gets paid à ¯Ã‚ ¿Ã‚ ½7 per hour and he often has to work overtime for which he gets paid à ¯Ã‚ ¿Ã‚ ½4 more per hour like most assistants.